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Tag: New Ford

Need For Speed Quenched With 2015 Mustang

Need For Speed

2015 Mustang as it appears in Need for Speed video game

The phrase “need for speed” can have different meanings depending on who you ask.  To a gamer, it’s a video game series; a film buff it’s an upcoming DreamWorks production from the director of “Act of Valor;” but ask somebody at Ford and it’s the perfect way to showcase the 2015 Ford Mustang.

The 2015 version of one of America’s most beloved cars is partnering with the “Need For Speed” franchise and effectively making the Mustang even more cool than ever before. Targeting generations of current and future car buyers with video game appearances and feature films allows Ford to communicate all the appeal of the Mustang without the intrusiveness of a commercial.

People will be thinking, talking and dreaming about the new Mustang before it is even in a dealer’s lot. They hype around the 2015 Mustang won’t be able to be ignored. With bold new color choices, plenty of technological advances and most importantly all the power that American muscle cars have been predicated on for the last 50 years – with engine options for a 2.3-liter EcoBoost®, 3.7-liter V6 and 5.0-liter V8.

Visit Ford’s site for more information on the 2015 Ford Mustang and to quench your need for speed, contact a sales rep or schedule a test drive at hwyford.com.

Driverless Car: Science Fiction or Future Reality?

A driverless car may seem like something out of the Jetsons, but Ford Motor Company is partnering with MIT and Stanford to pursue innovations in this futuristic technology. The project is part of Ford’s “Blueprint for Mobility” – a plan of action for developing solutions to the ever-changing transportation landscape in the near, mid and distant future.

A driverless car, also known as autonomous car, like this Ford Fusion Hybrid research vehicle, is where Ford is at now in terms of the “Blueprint for Mobility.” However, the company has much loftier goals in mind when it comes to producing a consumer version of a driverless car.

Driverless Car

The Ford Fusion Hybrid research vehicle in retail form.

“Our goal is to provide the vehicle with common sense,” said Greg Stevens. Stevens is the global manager for driver assistance and active safety in the Ford research and innovation department. Stevens went on to say that “Drivers are good at using the cues around them to predict what will happen next, and they know that what you can’t see is often as important as what you can see. Our goal in working with MIT and Stanford is to bring a similar type of intuition to the vehicle.”

Since Ford hasn’t yet developed a commercial version of a driverless car, you’ll have to settle for the technological advances and the excitement of being behind the wheel that comes with any new Ford.

Man of Aluminum? 2015 F-150 Challenges Tradition

Move over Man of Steel because the 2015 Ford F-150 is more like a Man of Aluminum. By now, you’ve probably heard that the 2015 Ford F-150 will have an aluminum body as opposed to the traditional steel frame which made the Ford F-Series the best-selling vehicle for the past 32 years. But what does it mean for you, the consumer?

Man of Aluminum

The “Man of Aluminum” 2015 Ford F-150

First of all, it means your new F-150 will be built more like a Bradley Fighting Vehicle than a traditional truck. The 6,000 series aluminum in some F-Series is military grade. In other words, it’s strong enough to protect American troops so it should be strong enough for your needs. However, not all the steel is gone, as the frames of the F-Series will be built using a steel roll-forming process to ensure a maximum weight to strength ratio.

Secondly, the 2015 Ford F-150 will be about 700 lbs. lighter than ever before. A lighter truck, coupled with Ford’s new 2.7-liter EcoBoost® engine means you’ll get all the towing capacity you’re used to but with fuel efficiency that’s likely to be found in a midsized sedan.

To see all the new features of the 2015 Ford F-150 visit the Ford site and be sure to contact us here at Highway Ford about when the trucks will be available in 2014.

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