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Tag: Ford Motor Company

Ford Mustang Monopoly Piece becomes part of Monopoly’s History

2016 Ford Mustangs

For those of you who love the iconic Monopoly game, your favorite Ford sports car will now be part of its history.  This year the Ford Mustang monopoly piece will be replacing the Corvette Stingray in Monopoly Empire.

If you are an avid fan of Monopoly and have played this classic board game since you were little, you know the importance of picking the right piece to ensure victory!  With the Ford Mustang added to the lineup, we are hopeful that this piece will see many victories, much akin to the way this muscle car has won many awards over its 50 years of existence.

In addition to the Ford Mustang being added to the game, Ford Motor Company has made its way to the board as well.  Ford will take the place of the Ventnor Avenue in yellow and will cost $300K to purchase.  Ford is clearly a place of importance in this Monopoly Empire game, and we hope both the Mustang and the Ford Place will help lead players to victory for those who acquire them!

In all seriousness though, we are excited that Ford can be a part of this iconic board game and showcase its famous muscle car among the ranks of monopoly pieces.  Tell us at Highway Ford which piece is your favorite to choose to play!

Ford and Google Partner to Develop Autonomous Driving Technology

2016 Ford Fiesta Interior

Ford has partnered with Google to push autonomous driving technology forward, an alliance that will be announced at the upcoming Consumer Electronics Show.  With Google’s intelligence and access to information and Ford’s creditability as an auto-maker, we are looking forward to seeing what this partnership brings.

“[Google’s] focus has shifted to looking for OEM partners to deploy the technology, rather than considering building their own vehicles,” said Thilo Koslowski, analyst for Gartner Inc., to Automotive News. Thilo further states, “That makes sense. If Google is interested in bringing the benefit of the technology to consumers, then they need as many partners as possible.”

Both Ford and Google are already renowned for their work on autonomous vehicles. Ford was the first to use the University of Michigan’s autonomous car test site in November and is expected to test self-driving vehicles in California next year.

Meanwhile, Google has been pooling some of the industry’s top talents to tackle the issue of autonomous driving technology. Partnering with Ford should help the automaker save billions in manufacturing development.

We hope to see self-driving cars as early as 2020 here at Highway Ford!  Tell us what you think of autonomous vehicles in the comments below!

The Ford Driving Dreams Tour: Helping Disadvantaged Students

Students Graduating School

Ford recently partnered with schools in San Jose to help give students better chances for later success. The Ford Driving Dreams tour made its first stop in California, promising to donate money to help motivated students.

According to Ford, the Ford Driving Dreams tour is set to impact over 5,000 students in Norther California with high Latino concentrations. The goal is to help disadvantaged students have more opportunities to pursue higher education.

“We are committed to playing an active role in the community, helping level the playing field for students that want to succeed but lack the resources to do so,” said Jim Vella, president, Ford Motor Company Fund and Community Services, at the kick-off event in Yerba Buena High School today. Furthermore, he states that “With our local efforts through the Ford Driving Dreams Tour and the Palo Alto Research and Innovation Center, we continue to focus on education and innovation as our top priorities.”

Former NASA astronaut Jose Hernandez followed the tour to help motivate students, underscoring the importance of STEM careers. This is just one more way Ford is giving back. Tell us about ways you are trying to give back this holiday season here at Highway Ford in DeRidder, LA!

Ford F-150 Crash Results Quiets Critics

Ford F-150 interiorThe Ford F-150 is getting attention from all corners. In fact, Ford is going to need a bigger trophy case if this award-streak continues.

Being that the Ford F-150 would be the first aluminum truck in production, there were some initial questions from skeptics as whether the aluminum body would prove safe in the event of a collision. Results from recent tests by the National Highway Safety have certainly allayed all of those concerns.

The 2015 Ford F-150 received the highest crash ratings from the NHTSA in all the F-150’s permutations. According to USA Today, the four-door SuperCrew cab version as well as the regular and SuperCab versions received 5-stars.  Not only is the safety expectation in trucks being met by the 2015 Ford F-150, but this new model is raising the standard for safety in all trucks!

How does Ford feel about the Ford F-150 crash results? Ford spokesperson Mike Levine said, “We’re proud the all-new Ford F-150 is the only full-size, light-duty truck to earn NHTSA’s highest 5-star rating for the driver and passenger for all crash test modes and cab configurations.”

In other accolades, the 2015 Ford F-150 SuperCab Lariat caught the attention of AAA. Their Green Car Guide listed the Lariat as best in the pickup truck category.

Ford’s Interior Design Uses Brain Waves to Determine Most Appealing Options

Ford VehiclesFord is taking an unprecedented step in its research of what shoppers really like and do not like about a Ford’s interior design. The automaker is turning to innovative technologies and science to learn what makes people tick behind the wheel, and plans to design their future vehicle’s interiors based on the findings.

The project, which has been underway for 18 months, measures biometrics and eye tracking, focusing on where shoppers look when they get in a car, where their eyesight lingers, and responses to color, materials, and other important design elements.

“Vehicle interiors have witnessed one of the biggest evolutions across the history of cars in recent years,” said Raj Nair, Ford Motor Company group vice president, Global Product Development in a statement. He goes on to say that, “not only have we introduced a great deal of useful new technology into our cars and trucks, we consistently are adding better materials, improved design and increased features across the board, from high-end vehicles toentry-level segments. All of this leads to a focus on design languages that not only convey the right messages, but deliver on an enhanced user experience.”

The cutting-edge research will first impact the all-new Ford GT, where a whole lot of technology and features are packed into a compact space. The design has to be functional and intuitive in a car that serves both as a race car and an everyday cruiser. Many of the advanced design features of the Ford GT supercar will likely trickle down throughout the rest of the lineup.

Here at Highway Ford, we invite you to stop by and check out our exciting lineup of vehicles – all of which offer interiors that are functional, attractive, comfortable, and easy-to-navigate. Look for even more improvements in the coming years!

Two Ford Engines Begin US Production

Ford Ecoboost EngineA United States based automaker is moving more production to the homeland. Ford Motor Company has begun production of two Ford Engines at the Cleveland Engine Plant. The move follows Ford’s $200 million investment in 2013 and the addition of 450 new jobs.

The plant will produce 2L and 2.3L EcoBoost Engines. The two engines had previously been built in Valencia, Spain. That plant will continue to produce 2L engines for vehicles built in Europe and machine components for the Cleveland plant.

Of the two new engines, the 2L EcoBoost will be available in the Ford Edge. The 2.3L EcoBoost engine will be available in the Mustang, Explorer, and Lincoln MKC. The Cleveland Engine Plant currently employs 1,300 workers and builds the 3.5L EcoBoost and 3.7L V6 engines.

“With more than 4 million EcoBoost-powered vehicles on the road today, Cleveland Engine has been at the forefront of our plan to provide our customers with fuel-efficient, affordable engines,” said Bruce Hettle, Ford’s vice president of North American manufacturing.

EcoBoost engines increase fuel economy by combining turbocharging, direct injection, and variable valve timing. The American built engines will be distributed regionally. Highway Ford is glad that jobs are being created here on our home soil!

Ford and Tonka Collaborate on Special Dump Truck Concept

2013 Ford Tonka Truck

2013 Ford Tonka Truck from Chicago Auto Show

If you grew up playing with Tonka Trucks, it’s very likely you ended up buying a Ford pickup truck as an adult—because obviously only the best will do for you. If that describes you, then we have some news you’ll be very excited about. Ford and Tonka have collaborated on a special Dump Truck Concept. No, it’s not a toy; it’s a totally drivable, full-size truck built off the Ford F-750.

The special Ford F-750 TONKA is on display at the National Equipment Association Work Truck show in Indianapolis. Mike Levine, Ford’s chief truck spokesman, was obviously very proud of the new truck. “The people at Geneva will wish they were here instead,” Levine gloated, referring of course to the Geneva Motor Show. Indeed, it would be hard to find a vehicle as fun and unique as the Tonka truck anywhere in the world right now.

Unfortunately, there is only one of these beasts—and it looks like it will stay that way. Ford built this cool dump truck—which can haul 17,000 pounds, by the way—as a promotional vehicle to highlight their new lineup of commercial trucks. The F-650 and F-750 trucks are available in Regular Cab, SuperCab, and Crew Cab styles.

Whether you’re interested in trucks for personal or commercial use, we’ve got what you need here at Highway Ford. Come see us today to be nostalgic with us about Tonka Trucks childhood as well as to check out all the Ford trucks in our inventory right now.

Ford, Petty’s Garage Create SEMA Limited Edition Ford Mustang GT

Ford MustangEvery year, the SEMA Show in Las Vegas offers after-market tuners the opportunity to build the vehicles of their dreams. For Petty’s Garage, this meant producing a Ford Mustang GT that gear heads everywhere could fall in love with—and fall in love they did. The public showed so much interest in this special edition ‘Stang GT that Ford and Petty’s Garage have partnered up to produce a new SEMA Limited Edition Ford Mustang GT, based on the original Petty’s Garage model.

“We received a tremendous amount of positive feedback about our Petty’s Garage Mustang GT displayed at the SEMA show,” said Jeff Whaley, Petty’s Garage COO. “With so much interest, we began to explore the possibility of building a limited run of the Petty’s Garage Mustang GT.”

There will be two separate versions offered for this limited edition Mustang GT—Stage 1, which will be limited to 100 units, and Stage 2, which will total 43 units. Stage 1 will have a variety of visual and powertrain tweaks, including a unique front fascia and a center-exit exhaust. The Stage 2 Mustang GTs will include a Petty’s Garage Wilwood big brake upgrade and a custom two-tone paint job.

What are your thoughts on the Petty’s Garage Limited Edition Mustang GT models? Share them with Highway Ford below!

Ford Scares Us All with New Police Interceptor

At the Chicago Auto Show, Ford unveiled a new Police Interceptor Utility that will surely strike fear in the hearts of all criminals. Since 2012, law enforcement agencies have fallen in love with the utility version of the Interceptor for its versatility and capabilities.

“Our Police Interceptor Utility is the best-selling police vehicle in America because we have a unique relationship with our customers,” said Jonathan Honeycutt, Ford North American marketing manager for Police Vehicles, in a statement. “By listening to the Ford Police Advisory Board, we have engineered a vehicle that officers love.”

2016 Ford InterceptorIn addition to new front and rear designs, the 2016 Ford Police Interceptor Utility features new headlamps, a new instrument panel, an updated electrical system to better distribute electrical loads, and a remote liftgate release switch.

It will also come with the available Surveillance Mode, which monitors the rear of the vehicle and alerts the officer when someone is approaching from behind by locking the doors, rolling up the windows, and flashing the lights.

What do you think about the new Ford Police Interceptor Utility? Hopefully you don’t see it’s flashing red and blue lights in your rearview mirror anytime soon? Let us know at Highway Ford, in DeRidder, LA!

Ford Motor Company Gives Back Almost $100 Million to Charities

People Working together

When it comes to impacting our world, Ford Motor Company is serious about making a difference. The automaker is limitless in its efforts to shaping the way we move, but the company also ventures to get involved in local communities, serving in those places where it provides vehicles. During 2014, Ford and Lincoln dealers provided almost $100 million to charities and local causes.

Each year, Ford asks its dealers around the world to report their charitable giving in the Survey on Dealer Giving. The survey results tell of dealers’ involvement in the local community, not only in giving financially, but in giving of their time as well. Dealership employees gave close to 1 million volunteer hours as they supported the local community by involving their hands and feet.

“These amazing results exemplify the pattern of caring and compassion we have come to recognize among Ford dealers across the globe,” said Edsel B. Ford II, chair of the Salute to Dealers awards program, which recognizes the philanthropy of Ford dealers.

“We know that regardless of the challenges our dealers face, contributing at this level is done not just out of a sense of duty, but out of a passion they share with their employees and customers.”

Based on the survey, 82% of both Ford and Lincoln dealers gave to various organizations to positively impact the community.

Here at Highway Ford, we are proud to be able to pitch in and make our community a little better and a little brighter. Together with other Ford Motor Company dealers, we truly are changing the world.

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