Chevrolet may have aired several advertisements comparing the Ford F-150 and Chevrolet Silverado but they don’t seem to have had much effect. In fact, the ads seemed to have backfired on their creators if the latest sales numbers are anything to go by. Ford’s June Sales proved that the original American brand still has what it takes to overcome any obstacle.
Despite the ad that claimed the Silverado’s steel bed is far tougher than the F-150’s aluminum bed, Ford F-150 sales increased by a massive 28% in June. That brings the total number of F-Series pickups sold last month to over 70,000.
While Chevrolet created the ads to hit Ford hard, the Silverado actually saw a 3.7% decline in sales compared to the same time last year. That puts the Chevrolet Silverado’s sales at just under 50,000 units.
In addition to the Ford F-150’s increase, the Ford Escape saw a 20% increase in sales. Those two, plus a few other crossovers and SUVs, brought Ford’s June sales to a 6.4% increase with over 240,000 vehicles sold. Ford sold 225,647 vehicles in June 2015.
On top of Ford’s success, Lincoln, Ford’s luxury brand, saw a 5.8% increase in sales as well.
We here at Highway Ford are glad to see true quality and strength overwhelming the competition!