Ford was recently recognized by Kelley Blue Book (KBB) with the Best Brand Image Award. This prestigious award was given for having the toughest, smartest, most capable, and most efficient truck on the market: the F-150. In fact, the world-famous truck is so popular it’s become one of the icons of the American auto industry.
The KBB Brand Image Awards are given to companies that are able to maintain a standard image that car buyers are always enthusiastic about. According to Ford, the F-150 is highlights some of the best things about the automaker, especially the 2015 model’s incredible quality and innovative engineering.
“The classic saying ‘perception is reality’ rings true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today’s automakers to determine this year’s award winners,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
The Image Awards are given for three categories: luxury, non-luxury, and truck brands. That means that Ford beat out every other automaker in the world in terms of market intelligence and customer satisfaction. It’s no wonder the F-150 is one of the hottest vehicles on the market. Stop by Highway Ford today to see the award-winning model for yourself!
2015 Ford F-150
The brand-new, aluminum-bodied 2015 F-150 has already decreased its fuel consumption significantly, raising its fuel economy rating to 26 mpg—a terrific number for a big truck. But what if this number increased even more? Ford is looking to do just that with a gas-electric hybrid powertrain, which the American carmaker is currently developing as you’re reading this.
While the details concerning the F-150 hybrid pickup are currently nonexistent, Ford’s global product development chief, Raj Nair, was quoted last year saying Ford is planning on introducing the world to hybrid pickups and SUVs by 2020. Diesel powertrains are also still an option for the American carmaker, especially since Ford already has this specific powertrain in the portfolio for its larger trucks.
Do you think that a Ford F-150 hybrid pickup development would be a good choice for the brand’s next step in creating a fuel-efficient truck? Or do you believe the automaker would be better off creating a diesel powertrain for the smaller pickup? Share your thoughts with Highway Ford below!
Move over Man of Steel because the 2015 Ford F-150 is more like a Man of Aluminum. By now, you’ve probably heard that the 2015 Ford F-150 will have an aluminum body as opposed to the traditional steel frame which made the Ford F-Series the best-selling vehicle for the past 32 years. But what does it mean for you, the consumer?
The “Man of Aluminum” 2015 Ford F-150
First of all, it means your new F-150 will be built more like a Bradley Fighting Vehicle than a traditional truck. The 6,000 series aluminum in some F-Series is military grade. In other words, it’s strong enough to protect American troops so it should be strong enough for your needs. However, not all the steel is gone, as the frames of the F-Series will be built using a steel roll-forming process to ensure a maximum weight to strength ratio.
Secondly, the 2015 Ford F-150 will be about 700 lbs. lighter than ever before. A lighter truck, coupled with Ford’s new 2.7-liter EcoBoost® engine means you’ll get all the towing capacity you’re used to but with fuel efficiency that’s likely to be found in a midsized sedan.
To see all the new features of the 2015 Ford F-150 visit the Ford site and be sure to contact us here at Highway Ford about when the trucks will be available in 2014.