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Where Is the Funding for Ford’s New Technology Coming From?

Ford's New Technology | DeRidder, LAAutomakers across the board are working to develop new, more sophisticated technologies to further advance the automotive industry. Ford announced that it will seek to fund its latest batch of technology through a long-term debt plan. The move will mark the first time in four years that Ford has added to its debt—and it couldn’t be for a better reason.

Ford’s new technology will cover a range of areas, including electric vehicles, self-driving cars, and alternative mobility, like ride-sharing services.

“It’s a supportive marketplace for long-term debt given where rates are, and we want to make sure that throughout the cycle of the industry we have the flexibility to do what we need to do and want to do, especially in the emerging part of the business,” said Joe Hinrichs, Ford Americas President.

Ford is targeting the large SUV segment specifically when it comes to new technologies. General Motors has dominated the market past few years, but recent updates to the Ford Explorer have put it back on track as a true competitor.

The Ford Expedition and Lincoln Navigator will undergo their first full redesign in nearly 15 years, effectively giving General Motors a run for the market. Amid extra funding, Ford’s technology will likely come at an accelerated rate as well.

Here at Highway Ford, we’re pumped to see such a dedicated automaker working tirelessly to develop new technologies!

Fun Outdoor Winter Activities for the Whole Family

Winter Activities | DeRidder, LAIt can be difficult to get outside during winter, especially if you live in a particularly cold environment. That can lead to a buildup of energy and restlessness in both kids and adults. Fortunately, not all hope is lost once the first snow hits the ground. We here at Highway Ford have a few fun outdoor winter activities we’d like to recommend so you don’t have to stay inside all season long!

  • Sledding – A classic winter pastime, sledding is still incredibly popular in most communities. All you need is a sled and a hill with snow on it. For this, check out local area businesses that generally don’t operate during winter, like golf courses. If all else fails, head to a local hill and start sledding!
  • Paint – In order to create snow paint, all you need is food coloring and a spray bottle. Hand the bottles off to the kids and let them paint your yard a variety of colors. You’re bound to have the most interesting snow-covered yard in town!
  • Photography – When all else fails, grab your camera (or smartphone) and take pictures. You never know what gorgeous landscape you might capture. Don’t forget to take a few pictures of the kids as well so you have something to look back on in the future!

Ford Unveils Its Next Generation of Crash Avoidance Technologies

Crash Avoidance Technologies

When it comes to advanced vehicle technology, there is no name in the industry more qualified than Ford. Ford is constantly developing new technologies to not only make driving more responsive, but also safer. Ford is currently creating initiatives to advance their vehicle’s driving and safety capabilities to a whole new level.

According to a Ford press release, Ford unveiled its next generation of crash avoidance technologies.

Ford vehicles already come equipped with some of the most advanced safety systems in the automotive industry, such as adaptive cruise control. However, the latest batch of Ford technologies is set to make Ford vehicles even safer.

Among those new safety systems is Ford’s cross-traffic alert with braking technology, a systems that not only makes driving safer for the drivers, but also for the pedestrians around them.

“Driver-assist technologies help us all be better drivers because they enhance our ability to see and sense the road around us,” said Scott Lindstrom, manager for driver-assist and active safety at Ford. “Ford’s investment in research and development is paying off by accelerating innovation to expand our portfolio of driver-assist technologies that deliver functionality and performance that customers will value.”

When it comes to making sure that vehicles are safe, Ford is ready to explore new technologies in order to go the extra mile for safety! Check out the latest Ford has to offer at Highway Ford today!

Upcoming LSU Tigers Football Games

LSU Tigers Football

The Louisiana State University Tigers are one of the most talented and successful college sport teams in the nation. 2016 has certainly been an exciting year for the Tigers, but the season is not over yet. There are still a few more games to go, so make sure that you don’t miss these upcoming LSU Tigers Football games.

LSU Tigers vs. Florida Gators (November 19)

The Tigers’ match against the Florida Gators was postponed to November 19. Now these two college football heavyweights will meet up for a game that is sure to be filled with edge-of-your-seat action.

LSU Tigers vs. Texas A&M Aggies (November 24)

On Turkey Day, the LSU Tiger will throw the pigskin in a matchup with the Texas A&M Aggies. It’s an exciting way to celebrate the Thanksgiving holiday!

SEC Championship Game (December 3)

December 3 marks the date of the SEC Championship Game. Stay tuned to see how far the Tigers advance in the Championship in their pursuit of victory.

Make sure you root for the LSU Tigers during the final days of the college football season this year. We hope to see them advance to the SEC Championship game on Thanksgiving.  Here at Highway Ford, we will rooting for the Tigers and watching them as well!

Check Out These Winter Weather Car Prep Tips While It’s Still Warm

Winter Weather Car Prep

The temperatures outside are starting to plummet, and you know what that means: winter weather driving conditions will soon be upon us. Thankfully, you can combat these hazardous roads with excellent preparation.

Here are some winter weather car prep tips to get you started:

  • Check on your tire pressure and alignment, making sure that the pressure matches the manufacturer’s recommended amount.
  • Ensure that you have enough fresh coolant, keeping your engine from freezing and preventing corrosion over time.
  • Stock your vehicle with an ice scraper, a shovel, and a pair of hardy gloves. This way, when the first snowfall comes, you will be ready.
  • Consider making sure that your heating works now, before it gets too cold. You won’t want to discover that it is broken on the first frigid day of the year.
  • Evaluate your current level of windshield wiper fluid, make sure that you have enough, and consider switching to winter-grade fluid.
  • Lastly, add an extra coat, extra hat, and maybe even a blanket to your trunk. If you ever find yourself stuck somewhere in the cold, you will be glad to have them!

For more winter weather driving safety information, or to start your season out with a new car, contact us or visit us anytime at Highway Ford!

Ford Performance Cars Crushing Sales Expectations Worldwide

Ford Performance Cars

Ford’s stellar lineup of performance vehicles is more popular than ever, and the numbers prove it. In fact, Ford performance cars are currently on track to break sales records this year, with tons of drivers snatching up the Ford Mustang, Ford Focus RS and ST, and Ford Fiesta ST.

More than 200,000 individual Ford performance cars are expected to be sold this year, all throughout the world, which is astonishingly more than twice the amount of Ford performance cars sold a few years ago.

And these sales aren’t expected to slow down anytime soon. Ford even has additional performance models planned for the future, with about half a dozen new performance vehicles slated to be released before the decade ends.

If you are interested in a Ford performance car, you should visit us before it is too late! Demand for the Shelby GT350 and GT350R is out of control, with an endless list of order commitments, and the Focus RS is almost entirely sold out, due to global interest.

Ford performance vehicles have never been hotter! Contact us or visit us anytime, here at Highway Ford, to learn more about Ford performance vehicles or to take one out on a test drive, before they disappear.

Hennessey Performance Ford Focus RS Package Increases Torque, Horsepower and More

Hennessey Performance Ford Focus RS Package

2016 Ford Focus RS Pictured

Hennessey Performance has seriously raised the bar for the 2017 Ford Focus RS, increasing the horsepower and torque production in the already powerful vehicle from 350 horsepower and 350 lb-ft of torque to 405 horsepower and 425 lb-ft of torque.

Many would have said that the 350 hp and 350 lb-ft of torque was clearly enough, but there’s never enough for Hennessey Performance.  And they did everything they could to make this beast of a car just a bit more beastly.

The Hennessey Performance Ford Focus RS package, HPE400, also comes with a long list of additional upgrades, including a high-flow air filter and a stainless steel exhaust upgrade which is aimed to make the vehicle’s exhaust even louder, just for the thrills.

As for just how quickly the Ford Focus RS can accelerate with this package, we do not know yet, but the basic version of the car already can go from zero to 60 miles per hour in a mere 4.6 seconds. There’s no telling just how powerful it could get with this package.

If you’re interested in learning more about the 2017 Ford Focus RS or its Hennessey Performance upgrade, feel free to contact us or visit us anytime at Highway Ford.

Best Summer Activities

Spending the hot summer days having fun is one thing but kicking back and relaxing is another. Not every summer day has to be an adventure, unlike most movies say. Sometimes the best way to spend the day is relaxing in the peace and quiet. Here at Highway Ford, we have some of the best summer activities to help you make the most of the season!

Best Summer Activities

  • Hammock – There’s nothing quite like spending an afternoon under a tree or on the porch. A decent hammock doesn’t cost much in terms of money and is an incredibly relaxing way to spend the day. It doesn’t take long to set up, and provided you can get everyone to leave you alone, napping in the shade is one of the best ways to relax.
  • Grill – Summer is a great time to try a new grilling recipe. Whether it’s for yourself or you use your family and friends as guinea pigs, this is the season to try something new! Grilling recipes are easily accessible online and through physical cookbooks. Pick one that’s right for you and give it a shot!
  • Swim – One of the most obvious ways to spend the summer, swimming provides a way to cool off as well as getting the kids active. Head to the local swimming hole or pool and splash around for the day!

Traveling With Pets

Traveling With Pets

Taking your family pet along for a vacation is a great way to create memories that will last a lifetime. Most pets aren’t used to long car rides so there’s a few things you can do to make them more comfortable. Here’s everything you need to know about traveling with pets from us here at Highway Ford.

  1. Vehicle – While small dogs might be perfectly content in a sedan, larger dogs can quickly become a problem. Rather than make the trip miserable, consider taking a larger vehicle on the road. Crossovers are nearly as fuel efficient as sedans and offer more space for your canine to move around and get comfortable.
  2. Driving – A dog sticking its head out the window may look cool in the movies but it can be dangerous on the road. Other vehicles might kick up stones and other debris that could cause injury to your pet. Most pets aren’t used to long road trips so make sure to stop every few hours so they can stretch and take a break.
  3. Behavior – Like kids (and, let’s face it, some adults), pets can quickly find long road trips very boring relatively quickly. That’s why it’s a smart idea to bring a new or favorite toy for them to play with. If your dog is picky, go for an old favorite while more energetic dogs might enjoy a new toy instead.

The Ford Escape Just Became Millennial’s Favorite SUV

Millennial’s Favorite SUV

2017 Ford Escape

Ford it taking a new approach to reaching out to “Millennial’s” with a new game that is appealing to this generation’s love of games and puzzles.  With this game, it wouldn’t be surprising if the 2017 Ford Escape became the Millennial’s Favorite SUV.

The Escape Experience sounds similar to those new breakout games that have started popping up all over the place.  The idea is to use clues given in the game to help solve different puzzles and “escape”.  The game takes place in New York, and your tools to help you escape are, of course, the 2017 Ford Escape.  This game creates a virtual test drive like none you’ve ever experienced, and allows for young adults who enjoy playing games to test out the Ford Escape without have to travel to the dealership.

Perhaps the most compelling piece of this new Escape Room game is that you have to use the technology available in the Ford Escape in order to solve the puzzle to get out.  Although, everyone loves technology and the sounds of things like “adaptive cruise control” and “voice-to-text with SYNC3” sound cool, this game allows for its users to actually see and use these technologies firsthand!

I don’t know about you, but here at Highway Ford, we would love to try out this new Escape Room game.  Tell us your thoughts about how Ford is combine auto world with gaming world!

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