Ford truck and SUV sales have always been a major part of Ford’s economy, and the numbers from September 2015 are proof as to why.
Last month, Ford truck and SUV sales hit an 11-year high for the month of September. Truck sales went up by 23.2%, adding to the 11.3% jump from August. Plus, Ford Escape SUV sales also got a 31.1% boost, which is an impressively hefty number to report. Across the board SUV sales have been up, so it’s good to see that Ford is keeping up with the trend.
Not only did Ford sell more units than expected last month, but the models being purchased were the more highly priced items; in September, the average transaction price increased by 0.3%. That might not sound like the biggest leap, but this is a substantial and telling number toward Ford’s upward momentum. This not only shows Ford’s increased sales, but the upward trend of the economy for new vehicle sales.
Trucks account for about 41% of Ford’s total sales; so needless to say, Ford is doing very well for itself with its leading sales coming from its truck sales. And with a truck like the 2015 Ford F-150, it’s no surprise that sales are doing well. We can’t wait to see what the 2016 Ford F-150 will bring here at Highway Ford!
Everyone wants to feel satisfied after they purchase a new truck, but that doesn’t always happen. However, if you buy a 2015 Ford F-150, you’re probably going to love your new truck. The F-150 just came away with the highest truck score ever in the AutoPacific 2015 Vehicle Satisfaction Awards. This means 2015 Ford F-150 owners are the most satisfied truck owners around. So the 2015 Ford F-150 has been declared the most satisfying truck around! In addition to the F-150, the Ford F-Series Super Duty truck also scored the top position in its segment.
For the 2015 Vehicle Satisfaction Awards, AutoPacific surveyed tens of thousands of new car owners and asked them to rate their satisfaction with the new vehicle in 50 categories that include performance, fuel efficiency, styling, and interior comfort.
“The Vehicle Satisfaction Awards look at the big picture, including owners’ experiences with overall quality and safety,” said George Peterson, president of AutoPacific, “but it goes deeper than that. We also take into account the heart of the ownership experience to determine those vehicles that are extremely satisfying to their owners.”
The 2015 Ford F-150 satisfies with its best-in-class towing, payload, and EPA-estimated fuel efficiency. You’ll also love the fact that it received the top 5-star Overall safety rating for all cab configurations from the National Highway Traffic Safety Administration. With these attributes and more, it’s easy to see why the 2015 F-150 received the second-highest score ever recorded by AutoPacific, and the highest score ever for a truck.
The Ford F-150 is getting attention from all corners. In fact, Ford is going to need a bigger trophy case if this award-streak continues.
Being that the Ford F-150 would be the first aluminum truck in production, there were some initial questions from skeptics as whether the aluminum body would prove safe in the event of a collision. Results from recent tests by the National Highway Safety have certainly allayed all of those concerns.
The 2015 Ford F-150 received the highest crash ratings from the NHTSA in all the F-150’s permutations. According to USA Today, the four-door SuperCrew cab version as well as the regular and SuperCab versions received 5-stars. Not only is the safety expectation in trucks being met by the 2015 Ford F-150, but this new model is raising the standard for safety in all trucks!
How does Ford feel about the Ford F-150 crash results? Ford spokesperson Mike Levine said, “We’re proud the all-new Ford F-150 is the only full-size, light-duty truck to earn NHTSA’s highest 5-star rating for the driver and passenger for all crash test modes and cab configurations.”
In other accolades, the 2015 Ford F-150 SuperCab Lariat caught the attention of AAA. Their Green Car Guide listed the Lariat as best in the pickup truck category.
When it came to redesigning the Ford F-150, the designers and engineers not only crafted the next generation of the ever-popular pickup, but they also built a truck that continues to keep its passengers safe. The 2015 Ford F-150 SuperCrew earned a five-star rating for Overall Vehicle Safety from the National Highway Traffic Safety Administration.
In addition to using aluminum to construct much of the truck’s body and shedding 700 pounds off the weight of the previous model, the F-150 SuperCrew incorporates 31 new innovations for improved safety. No wonder the pickup passed safety tests with flying colors to earn the highest safety rating the government gives.
“The five-star safety rating is a terrific example of One Ford collaboration and innovation,” said Raj Nair, Ford group vice president for Global Product Development. He further states:
“Our truck team worked together for years to deliver this accomplishment, using an unprecedented combination of advanced materials throughout the all-new F-150. The 2015 model is engineered to be the safest F-150 ever, which matters to customers who depend on this truck to not only get the job done, but also get them safely home.”
For more information on the features that helped the F-150 earn a top safety rating, please don’t hesitate to contact us here at Highway Ford. We will be more than happy to assist you!
Ford was recently recognized by Kelley Blue Book (KBB) with the Best Brand Image Award. This prestigious award was given for having the toughest, smartest, most capable, and most efficient truck on the market: the F-150. In fact, the world-famous truck is so popular it’s become one of the icons of the American auto industry.
The KBB Brand Image Awards are given to companies that are able to maintain a standard image that car buyers are always enthusiastic about. According to Ford, the F-150 is highlights some of the best things about the automaker, especially the 2015 model’s incredible quality and innovative engineering.
“The classic saying ‘perception is reality’ rings true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today’s automakers to determine this year’s award winners,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
The Image Awards are given for three categories: luxury, non-luxury, and truck brands. That means that Ford beat out every other automaker in the world in terms of market intelligence and customer satisfaction. It’s no wonder the F-150 is one of the hottest vehicles on the market. Stop by Highway Ford today to see the award-winning model for yourself!
Awards for the new F-150 just keep coming in, including the Truck Trend Pickup of the Year. Not only is the new model tougher and more capable than ever, but it’s also one of the smartest pickups Ford has developed to date.
So what does “smart” mean? According to Ford, the 2015 F-150 features a new 360-degree camera, integrated loading rams, BoxLink™ brackets and cleats, LED headlamps, and a remote tailgate among other things. To top it off, the lightweight aluminum design and all-new engine options make it more efficient and powerful than ever.
“Ford has found a sweet spot in the half-ton pickup segment, delivering a compelling mix of efficiency and capability, while still delivering an enhanced driving experience that American consumers demand,” said Sean P. Holman, Truck Trend content director. “What we put these trucks through was nothing short of grueling, and it was the F-150 that consistently impressed our experts.”
So far the 2015 F-150 has won 16 awards – not too bad considering it’s been on the market for less than a year. Truck Trend isn’t just following suit by giving the new model the prestigious title; they recognize the incredible new design and capability of the 2015 F-150. Test drive the latest Ford pickup here at Highway Ford soon!
The end of the year is a great time to sit back, relax, and reflect on everything that came to pass during the last 12 months. In 2014, there were plenty of things for us to remember—especially some of the best Ford highlights for 2014. Here at Highway Ford, we’ve compiled a list of our favorites for your reading pleasure, and we hope you’ll let us know if you agree!
Generation Six Mustang
2014 Ford Mustang
If 2013 was the year of the Corvette, 2014 was most definitely the year of the Mustang. Although the sixth-generation pony car was first revealed in December 2013 on Good Morning America, the world really got its first glimpse at the redesigned model at the auto shows early in 2014, starting with Detroit and going onto Chicago, New York, and more. For almost a year, Ford released snippets of information about the Mustang, such as its fuel economy ratings, its available audio systems, and its performance packages. The 2015 Mustang finally went on sale in November 2014, and was an immediate hit with gearheads everywhere.
2014 Ford F-150
2014 was an incredible year for America’s favorite pickup truck. The long-running truck was first produced in 1948, and 2014 marked the release of the brand new 13th generation for the 2015 model year. In order to reduce weight and improve efficiency without sacrificing power, Ford outfitted its Dearborn plant with the correct machinery to build an all-new aluminum-bodied F-150 for the latest generation of drivers. The result is Ford’s most impressive F-150 truck ever made.
2016 Explorer Reveal
2014 Ford Explorer
A mid-generation refresh of the Ford Explorer was revealed at the 2014 LA Auto Show in November. The 2016 Explorer gets a redesigned front end with a new, higher grille; a closed-off roof rack; and a new spoiler. Additional features include new front and rear cameras, smart-charging USB ports, a hands-free liftgate, and a new audio system for the new Platinum trim level. The 2016 Explorer will go on sale sometime in 2015, and we’ll be excited to see it!
The new Ford F-150 is impressive in many ways—from its aluminum frame to its unprecedented mix of strength and efficiency, even to its loads of exciting new technologies. Even though the F-150 remains just as powerful and productive as ever, some people seem to be worried the new truck won’t have the can-do they need to get their jobs done.
Of course, here at Highway Ford, we don’t agree with that critique, but in any case, Texas-based Hennessy performance group has made that critique completely obsolete. A Hennessy Ford F-150, equipped with a VelociRaptor package, now gets over 600 horsepower and attaches right to the 5.0-liter V8 engine that comes with the F-150.
The package is actually called the VelociRaptor 600 Supercharged—and obviously it should put to rest any of those concerns about power that we mentioned earlier. Of course, even if you don’t decide to add the Hennessy package, you’ll still be getting a vehicle with 385 horsepower. Like we said, there’s simply no reason to worry about the new truck’s power.
There’s also no reason for you to postpone visiting Highway Ford to check out the new truck—and the rest of our inventory—today.
Something keeps getting lost in the aluminum shuffle surrounding the all-new 2015 Ford F-150—the fact that the F-150 offers enough innovation and technology to make it an interesting vehicle even if the frame was made out of wood (which, of course, it is not). Here at Highway Ford, the most exciting of these new technologies is the special power rear window, an innovation created, designed, and implemented by Magna International. The new power rear window will have seamless functionality, adding a new level of convenience to America’s best-selling truck.
The special window option comes as a direct response to customer feedback, according to Noah Mass, manager of body exterior mechanisms for Ford. “They said they wanted visibility, that it seals well when it is closed, but still able to open the center window and use the defog when it is open,” Mass said. To meet this need, Ford opened a design competition, and Magna International delivered exactly what both Ford and its customers wanted.
The new window is an efficient one-piece sealing technology, and it even offers a heating grid that can keep the rear window defrosted even when the window is open. That’s the kind of technology you can’t find anywhere but with the Blue Oval. The folks at Ford are already looking for new ways to deploy this technology, so make sure to let them know which Ford vehicle could most benefit from the sliding power rear window option.
Last week we spoke about how Ford is trying harder and harder to lighten the weight of their fleet in order to increase handling, fuel economy, and add more power without beefing up the already high powered engines. One way they’re tackling this problem is by creating aluminum based vehicles, one of which is the 2015 Ford F-150 pickup and many believe that all pickups will be built primarily out of aluminum by no later than 2025. We’d be pretty excited to see the change here at Highway Ford because lighter pickups means more power, and more power means more towing and hauling capabilities!
Pickups won’t be the only vehicles benefiting from the increased aluminum usages. North American cars are expected to increase from 350 pounds of aluminum (2013) to 550 pounds by 2025 with the majority of these changes affecting hoods, doors, and some roofs. Ford is going to be using so much aluminum in their new F-150 models that the OEM is expecting a short term shortage due to waiting on parts in their production plants, not to mention that with so many more aluminum parts being used across the industry that demand for the raw material is increasing and doesn’t appear to be slowing down.