Highway Ford blog

Your DeRidder, LA Ford Dealer | Providing the Lake Charles area with outstanding offers on F150, Mustang, Explorer and More!

Month: January 2017

Where Is the Funding for Ford’s New Technology Coming From?

Ford's New Technology | DeRidder, LAAutomakers across the board are working to develop new, more sophisticated technologies to further advance the automotive industry. Ford announced that it will seek to fund its latest batch of technology through a long-term debt plan. The move will mark the first time in four years that Ford has added to its debt—and it couldn’t be for a better reason.

Ford’s new technology will cover a range of areas, including electric vehicles, self-driving cars, and alternative mobility, like ride-sharing services.

“It’s a supportive marketplace for long-term debt given where rates are, and we want to make sure that throughout the cycle of the industry we have the flexibility to do what we need to do and want to do, especially in the emerging part of the business,” said Joe Hinrichs, Ford Americas President.

Ford is targeting the large SUV segment specifically when it comes to new technologies. General Motors has dominated the market past few years, but recent updates to the Ford Explorer have put it back on track as a true competitor.

The Ford Expedition and Lincoln Navigator will undergo their first full redesign in nearly 15 years, effectively giving General Motors a run for the market. Amid extra funding, Ford’s technology will likely come at an accelerated rate as well.

Here at Highway Ford, we’re pumped to see such a dedicated automaker working tirelessly to develop new technologies!

Fun Outdoor Winter Activities for the Whole Family

Winter Activities | DeRidder, LAIt can be difficult to get outside during winter, especially if you live in a particularly cold environment. That can lead to a buildup of energy and restlessness in both kids and adults. Fortunately, not all hope is lost once the first snow hits the ground. We here at Highway Ford have a few fun outdoor winter activities we’d like to recommend so you don’t have to stay inside all season long!

  • Sledding – A classic winter pastime, sledding is still incredibly popular in most communities. All you need is a sled and a hill with snow on it. For this, check out local area businesses that generally don’t operate during winter, like golf courses. If all else fails, head to a local hill and start sledding!
  • Paint – In order to create snow paint, all you need is food coloring and a spray bottle. Hand the bottles off to the kids and let them paint your yard a variety of colors. You’re bound to have the most interesting snow-covered yard in town!
  • Photography – When all else fails, grab your camera (or smartphone) and take pictures. You never know what gorgeous landscape you might capture. Don’t forget to take a few pictures of the kids as well so you have something to look back on in the future!

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