Ford is taking an unprecedented step in its research of what shoppers really like and do not like about a Ford’s interior design. The automaker is turning to innovative technologies and science to learn what makes people tick behind the wheel, and plans to design their future vehicle’s interiors based on the findings.
The project, which has been underway for 18 months, measures biometrics and eye tracking, focusing on where shoppers look when they get in a car, where their eyesight lingers, and responses to color, materials, and other important design elements.
“Vehicle interiors have witnessed one of the biggest evolutions across the history of cars in recent years,” said Raj Nair, Ford Motor Company group vice president, Global Product Development in a statement. He goes on to say that, “not only have we introduced a great deal of useful new technology into our cars and trucks, we consistently are adding better materials, improved design and increased features across the board, from high-end vehicles toentry-level segments. All of this leads to a focus on design languages that not only convey the right messages, but deliver on an enhanced user experience.”
The cutting-edge research will first impact the all-new Ford GT, where a whole lot of technology and features are packed into a compact space. The design has to be functional and intuitive in a car that serves both as a race car and an everyday cruiser. Many of the advanced design features of the Ford GT supercar will likely trickle down throughout the rest of the lineup.
Here at Highway Ford, we invite you to stop by and check out our exciting lineup of vehicles – all of which offer interiors that are functional, attractive, comfortable, and easy-to-navigate. Look for even more improvements in the coming years!
A recent run-in with what looks to be the new 2017 Ford Fiesta RS has us very excited! Car and Driver recently spied the new Fiesta out and about and there were a few notable changes. The upgrades are mostly likely taking right after the Fiesta’s “big brother,” Ford Focus.
With the hotly anticipated performance based 2017 Ford Focus RS being introduced to the market, a few of its new features seemed to have made their way to the Fiesta. First, the RS badge is new to the Fiesta and will symbolize it as part of Ford’s new performance based lineup.
A few other major feature upgrades on the Fiesta are the large air inlets, fender flares, and noticeable intercooler. With its new performance getup, the Fiesta should also see an upgraded engine, transmission, and suspension.
Whatever the changes may be, we’re excited for the new Ford performance lineup and can’t wait to see what else is in store! To experience the new Ford lineup of cars, trucks, and SUVs, visit us Highway Ford!
A United States based automaker is moving more production to the homeland. Ford Motor Company has begun production of two Ford Engines at the Cleveland Engine Plant. The move follows Ford’s $200 million investment in 2013 and the addition of 450 new jobs.
The plant will produce 2L and 2.3L EcoBoost Engines. The two engines had previously been built in Valencia, Spain. That plant will continue to produce 2L engines for vehicles built in Europe and machine components for the Cleveland plant.
Of the two new engines, the 2L EcoBoost will be available in the Ford Edge. The 2.3L EcoBoost engine will be available in the Mustang, Explorer, and Lincoln MKC. The Cleveland Engine Plant currently employs 1,300 workers and builds the 3.5L EcoBoost and 3.7L V6 engines.
“With more than 4 million EcoBoost-powered vehicles on the road today, Cleveland Engine has been at the forefront of our plan to provide our customers with fuel-efficient, affordable engines,” said Bruce Hettle, Ford’s vice president of North American manufacturing.
EcoBoost engines increase fuel economy by combining turbocharging, direct injection, and variable valve timing. The American built engines will be distributed regionally. Highway Ford is glad that jobs are being created here on our home soil!
2013 Ford Tonka Truck from Chicago Auto Show
If you grew up playing with Tonka Trucks, it’s very likely you ended up buying a Ford pickup truck as an adult—because obviously only the best will do for you. If that describes you, then we have some news you’ll be very excited about. Ford and Tonka have collaborated on a special Dump Truck Concept. No, it’s not a toy; it’s a totally drivable, full-size truck built off the Ford F-750.
The special Ford F-750 TONKA is on display at the National Equipment Association Work Truck show in Indianapolis. Mike Levine, Ford’s chief truck spokesman, was obviously very proud of the new truck. “The people at Geneva will wish they were here instead,” Levine gloated, referring of course to the Geneva Motor Show. Indeed, it would be hard to find a vehicle as fun and unique as the Tonka truck anywhere in the world right now.
Unfortunately, there is only one of these beasts—and it looks like it will stay that way. Ford built this cool dump truck—which can haul 17,000 pounds, by the way—as a promotional vehicle to highlight their new lineup of commercial trucks. The F-650 and F-750 trucks are available in Regular Cab, SuperCab, and Crew Cab styles.
Whether you’re interested in trucks for personal or commercial use, we’ve got what you need here at Highway Ford. Come see us today to be nostalgic with us about Tonka Trucks childhood as well as to check out all the Ford trucks in our inventory right now.
Every year, the SEMA Show in Las Vegas offers after-market tuners the opportunity to build the vehicles of their dreams. For Petty’s Garage, this meant producing a Ford Mustang GT that gear heads everywhere could fall in love with—and fall in love they did. The public showed so much interest in this special edition ‘Stang GT that Ford and Petty’s Garage have partnered up to produce a new SEMA Limited Edition Ford Mustang GT, based on the original Petty’s Garage model.
“We received a tremendous amount of positive feedback about our Petty’s Garage Mustang GT displayed at the SEMA show,” said Jeff Whaley, Petty’s Garage COO. “With so much interest, we began to explore the possibility of building a limited run of the Petty’s Garage Mustang GT.”
There will be two separate versions offered for this limited edition Mustang GT—Stage 1, which will be limited to 100 units, and Stage 2, which will total 43 units. Stage 1 will have a variety of visual and powertrain tweaks, including a unique front fascia and a center-exit exhaust. The Stage 2 Mustang GTs will include a Petty’s Garage Wilwood big brake upgrade and a custom two-tone paint job.
What are your thoughts on the Petty’s Garage Limited Edition Mustang GT models? Share them with Highway Ford below!