Highway Ford blog

Your DeRidder, LA Ford Dealer | Providing the Lake Charles area with outstanding offers on F150, Mustang, Explorer and More!

Month: August 2014

Ford’s Philanthropic Efforts in Kansas City Expand…by $600,000

When you’re as important to the American corporate and cultural landscape as the Ford Motor Company, you become much more than an automaker to people. Ford has become especially beloved in the Kansas City area, where they’ve implemented some excellent philanthropic measures like the Ford Driving Skills for Life program, which seeks to better prepare newly licensed teens to be safe behind the wheel.

In fact, Ford has recently and greatly expanded its efforts in the area, pouring more than $600,000 into programs in the Kansas City area. Working with local dealers, Ford has donated a Ford Transit to The Don Bosco Centers to help deliver food to people with disabilities and the elderly, and also poured more money and effort into the Driving Skills program, among other things.

“Ford is committed to making a lasting difference in our communities,” Jim Vella, president of the Ford Motor Company Ford and Community Services, said. “This new initiative allows us to adopt a strategic approach to philanthropy that will provide ongoing support to the Kansas City area. By working jointly with our dealers and nonprofits, we are creating a better world for our employees, their families and the communities where we live and work.”

Here at Highway Ford, that’s exactly what we strive to do as well—make the world better for you, our excellent and loyal customers, one Ford vehicle at a time. Come see us today to see our excellent inventory and hear more about Ford, products and philanthropy alike.

2015 Ford F-150 Offers Special Power Rear Window Option

Something keeps getting lost in the aluminum shuffle surrounding the all-new 2015 Ford F-150—the fact that the F-150 offers enough innovation and technology to make it an interesting vehicle even if the frame was made out of wood (which, of course, it is not). Here at Highway Ford, the most exciting of these new technologies is the special power rear window, an innovation created, designed, and implemented by Magna International. The new power rear window will have seamless functionality, adding a new level of convenience to America’s best-selling truck.

The special window option comes as a direct response to customer feedback, according to Noah Mass, manager of body exterior mechanisms for Ford. “They said they wanted visibility, that it seals well when it is closed, but still able to open the center window and use the defog when it is open,” Mass said. To meet this need, Ford opened a design competition, and Magna International delivered exactly what both Ford and its customers wanted.

The new window is an efficient one-piece sealing technology, and it even offers a heating grid that can keep the rear window defrosted even when the window is open. That’s the kind of technology you can’t find anywhere but with the Blue Oval. The folks at Ford are already looking for new ways to deploy this technology, so make sure to let them know which Ford vehicle could most benefit from the sliding power rear window option.

2015 Ford Mustang Loaded with Supplier-Made Innovations

The Ford Mustang is one of the Blue Oval’s most famous and influential models—and it’s now stretched that influence over half a century. However, as Ford introduces the 2015 Ford Mustang 50 Year Limited Edition, the brand wants to make it clear that the Mustang has always been a collaborative effort. Hau Thai-Tang, Ford’s vice president for global purchasing, recently highlighted all the awesome supplier-made innovations included on the new Mustang.

Those supplier technologies, on the Mustang alone, include quarter windows made with louvered glass and hydroformed A-pillar and roof rails. “Considering the impact suppliers have on our business, with 70 percent of the value of the vehicle being purchased from our supplier partners, our suppliers are critical to our ability to offer attractive solutions to our customers,” Thai-Tang said in a statement.

Suppliers were also responsible for key additions and innovations on the upcoming 2015 F-150 as well. These two great new vehicles prove that the Ford Motor Company is consistently invested in finding the best people to work on their products and thus create the best possible automobiles in the world. So come in to Highway Ford to check out all of these amazing Ford cars, trucks, and SUVs today.

Thanks to Escape, Explorer, and Fusion, Ford’s July Sales Numbers Soar

There have been no summer doldrums for the Ford Motor Company, as the brand moved 212,236 vehicles in just the month of July alone. That number was good enough for a 10% increase in sales over last year’s numbers, which also made this the best July for the Blue Oval in eight years. Ford sales in the month were led by SUVs like the Escape and Explorer as well as a strong performance from the Fusion midsize sedan.

“July proved to be a very good month for Ford and Lincoln with positive gains across the board in all the major segments,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Escape and Fusion were big contributors to our sales increases, with both setting July sales records. F-Series again topped the 60,000-vehicle sales mark and we’re seeing great initial demand for our launch vehicles, such as the Transit Connect, Transit Connect Wagon and the Lincoln MKC as availability builds.”

We’re seeing lots of that same demand here at Highway Ford, too, so make sure to come see us as soon as you can. As you can tell, based on those crazy sales numbers, these cars don’t sit on our lots for long. So come see us today to find the perfect Ford car, truck or SUV for you and your family today!

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