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Month: February 2014

2015 Ford Focus Debuts at Geneva Motor Show

While we can’t be in Switzerland for the Geneva Motor Show and the debut of the 2015 Ford Focus, which was unveiled Feb. 24, we wanted to do an summary of all the latest model Focus has to offer.

2015 Ford Focus

The 2015 Ford Focus, debuted at the Geneva Auto Show.

Ford redesigned the grille and hood on the 2015 Ford Focus and when combined with the signature headlights it will make a more stylish than ever Focus. The inside is getting redone as well in terms of interior color options and materials, providing a more modern contemporary look and feel.

“We have taken the title of world’s best-selling nameplate to impressive new heights with the redesigned Focus,” said Joe Hinrichs, Ford executive vice president and president of The Americas said in a Ford press release. “Its combination of compelling, modern design and the most high-tech interior in the class will appeal to contemporary consumers who desire a small car with very sophisticated features.”

An additional major change to the 2015 Ford Focus is an option to have the two-time International Engine of the Year in 2012 and 2013, the EcoBoost® 1.0L engine. With this engine, the Focus will continue to offer great fuel efficiency and power.

New technology will also be part of the updated 2015 Ford Focus, including an available lane-keeping system and Blind Spot Information System. With the all-new Focus available in the second half of 2014 be sure to stop in and see us at Highway Ford for all the details.

Celebrate Valentine’s Day with a Chocolate Mustang

Chocolate is one thing that people associate with Valentine’s Day more so than anything else. With Valentine’s Day today, Ford took to 3D printing to give their fans a sweet treat… a 2015 Ford chocolate  Mustang. Although the chocolate version doesn’t get very good gas mileage, it definitely tastes a lot better.

In partnership with a Los Angeles-based company specializing in 3D printed confections, 3D Systems Sugar Lab, Ford built the perfect scale models of their famous muscle car out of chocolate and sugar. Additionally Ford built a plastic model using similar 3D printing techniques which you can see at autoblog.com.

“It was a challenge to take it from the full CAD version down to a little one-inch bite of chocolate, [but] that was fun,” Liz Von Hasseln, Creative Director Food Products at 3D Systems/The Sugar Lab, said. The mini mustangs were a challenge worth taking on, as they created a lot of buzz with blog posts like this and various news articles.

The three 3D printed model Mustangs were part of Ford’s initiative to showcase how the automaker is using 3D printing for all its vehicles. This Ford video talks on that point specifically.

You can’t buy the chocolate or sugar models of the American classic for the motor head on your list this Valentine’s Day, but Ford is considering licensing the design in the future. Maybe you’ll have to settle for getting them a real Ford Mustang instead.

Need For Speed Quenched With 2015 Mustang

Need For Speed

2015 Mustang as it appears in Need for Speed video game

The phrase “need for speed” can have different meanings depending on who you ask.  To a gamer, it’s a video game series; a film buff it’s an upcoming DreamWorks production from the director of “Act of Valor;” but ask somebody at Ford and it’s the perfect way to showcase the 2015 Ford Mustang.

The 2015 version of one of America’s most beloved cars is partnering with the “Need For Speed” franchise and effectively making the Mustang even more cool than ever before. Targeting generations of current and future car buyers with video game appearances and feature films allows Ford to communicate all the appeal of the Mustang without the intrusiveness of a commercial.

People will be thinking, talking and dreaming about the new Mustang before it is even in a dealer’s lot. They hype around the 2015 Mustang won’t be able to be ignored. With bold new color choices, plenty of technological advances and most importantly all the power that American muscle cars have been predicated on for the last 50 years – with engine options for a 2.3-liter EcoBoost®, 3.7-liter V6 and 5.0-liter V8.

Visit Ford’s site for more information on the 2015 Ford Mustang and to quench your need for speed, contact a sales rep or schedule a test drive at hwyford.com.

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