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Category: Ford Technology (page 1 of 2)

Where Is the Funding for Ford’s New Technology Coming From?

Ford's New Technology | DeRidder, LAAutomakers across the board are working to develop new, more sophisticated technologies to further advance the automotive industry. Ford announced that it will seek to fund its latest batch of technology through a long-term debt plan. The move will mark the first time in four years that Ford has added to its debt—and it couldn’t be for a better reason.

Ford’s new technology will cover a range of areas, including electric vehicles, self-driving cars, and alternative mobility, like ride-sharing services.

“It’s a supportive marketplace for long-term debt given where rates are, and we want to make sure that throughout the cycle of the industry we have the flexibility to do what we need to do and want to do, especially in the emerging part of the business,” said Joe Hinrichs, Ford Americas President.

Ford is targeting the large SUV segment specifically when it comes to new technologies. General Motors has dominated the market past few years, but recent updates to the Ford Explorer have put it back on track as a true competitor.

The Ford Expedition and Lincoln Navigator will undergo their first full redesign in nearly 15 years, effectively giving General Motors a run for the market. Amid extra funding, Ford’s technology will likely come at an accelerated rate as well.

Here at Highway Ford, we’re pumped to see such a dedicated automaker working tirelessly to develop new technologies!

Ford to Combine Upcoming FordPass and Spotify for Ultimate Experience

Spotify

With every year that goes by, it seems to get easier and easier to listen to your favorite tunes on the road. Whether you are a fan of satellite radio or like to bring your personal collection everywhere you go, it’s never been simpler and safer to listen to music while driving.

And it’s safe to say that Ford’s recently announced partnership with Spotify will make the process that much easier, safer, and more fun.  This union will bring two of your favorite brands together as one!

Ford will reveal their newest technology system, FordPass, this April, aiming to give their drivers a “smarter way to move,” and now it seems that FordPass will come with Spotify integrated into the system.

As the largest streaming site on the web, Spotify has an arguably unbeatable selection of music and pre-made playlists. The Swedish company reported 30 million paid subscribers in March 2016, a number that continues to grow.  So it only makes sense that Ford and Spotify would make a great partnership!

If you’re a Ford driver who hasn’t yet jumped on the Spotify bandwagon, now might be the time. For more information or to check out a vehicle to pair with FordPass and Spotify, visit us anytime at Highway Ford.

Ford and Google Partner to Develop Autonomous Driving Technology

2016 Ford Fiesta Interior

Ford has partnered with Google to push autonomous driving technology forward, an alliance that will be announced at the upcoming Consumer Electronics Show.  With Google’s intelligence and access to information and Ford’s creditability as an auto-maker, we are looking forward to seeing what this partnership brings.

“[Google’s] focus has shifted to looking for OEM partners to deploy the technology, rather than considering building their own vehicles,” said Thilo Koslowski, analyst for Gartner Inc., to Automotive News. Thilo further states, “That makes sense. If Google is interested in bringing the benefit of the technology to consumers, then they need as many partners as possible.”

Both Ford and Google are already renowned for their work on autonomous vehicles. Ford was the first to use the University of Michigan’s autonomous car test site in November and is expected to test self-driving vehicles in California next year.

Meanwhile, Google has been pooling some of the industry’s top talents to tackle the issue of autonomous driving technology. Partnering with Ford should help the automaker save billions in manufacturing development.

We hope to see self-driving cars as early as 2020 here at Highway Ford!  Tell us what you think of autonomous vehicles in the comments below!

Ford’s Interior Design Uses Brain Waves to Determine Most Appealing Options

Ford VehiclesFord is taking an unprecedented step in its research of what shoppers really like and do not like about a Ford’s interior design. The automaker is turning to innovative technologies and science to learn what makes people tick behind the wheel, and plans to design their future vehicle’s interiors based on the findings.

The project, which has been underway for 18 months, measures biometrics and eye tracking, focusing on where shoppers look when they get in a car, where their eyesight lingers, and responses to color, materials, and other important design elements.

“Vehicle interiors have witnessed one of the biggest evolutions across the history of cars in recent years,” said Raj Nair, Ford Motor Company group vice president, Global Product Development in a statement. He goes on to say that, “not only have we introduced a great deal of useful new technology into our cars and trucks, we consistently are adding better materials, improved design and increased features across the board, from high-end vehicles toentry-level segments. All of this leads to a focus on design languages that not only convey the right messages, but deliver on an enhanced user experience.”

The cutting-edge research will first impact the all-new Ford GT, where a whole lot of technology and features are packed into a compact space. The design has to be functional and intuitive in a car that serves both as a race car and an everyday cruiser. Many of the advanced design features of the Ford GT supercar will likely trickle down throughout the rest of the lineup.

Here at Highway Ford, we invite you to stop by and check out our exciting lineup of vehicles – all of which offer interiors that are functional, attractive, comfortable, and easy-to-navigate. Look for even more improvements in the coming years!

Examining the Difference Between Synthetic and Conventional Oil

Check oil

Oil is the lifeblood of your engine. It is absolutely essential to the proper functioning of your engine. In the last few years, synthetic oil has gained popularity. Most people are familiar with conventional oil and like with anything, it takes time for a new model to catch on. But, is synthetic oil worth it? What’s the difference between synthetic and conventional oil?

Synthetic oil is made in a lab, as opposed to being derived from petroleum. HowStuffWorks.com reports that synthetic oil can “produce less resistance in the engine.” That means that the oil isn’t fighting the movement of the engine parts. Thus, you get more horsepower and improved efficiency. Using synthetic oil, your vehicle can go anywhere from 10,000 to 20,000 miles between oil changes.

While at first it might seem like using synthetic oil is a no-brainer, it is more expensive. You’d have to do a little math to ensure that it was indeed the cheaper way to go.

And for those that contend that synthetic oil is more environmentally-friendly, that is arguable. HowStuffWorks says that “synthetics are unfortunately formed by chemicals that are no less harmful to the environment.” However, it’s highly likely that they are the greener choice.

Speaking of oil, are you due for an oil change? Pay us a visit at Highway Ford and we’ll take care of it quickly!

The F-150 is Named Truck Trend Pickup of the Year

Awards for the new F-150 just keep coming in, including the Truck Trend Pickup of the Year. Not only is the new model tougher and more capable than ever, but it’s also one of the smartest pickups Ford has developed to date.

So what does “smart” mean? According to Ford, the 2015 F-150 features a new 360-degree camera, integrated loading rams, BoxLink™ brackets and cleats, LED headlamps, and a remote tailgate among other things. To top it off, the lightweight aluminum design and all-new engine options make it more efficient and powerful than ever.

“Ford has found a sweet spot in the half-ton pickup segment, delivering a compelling mix of efficiency and capability, while still delivering an enhanced driving experience that American consumers demand,” said Sean P. Holman, Truck Trend content director. “What we put these trucks through was nothing short of grueling, and it was the F-150 that consistently impressed our experts.”

So far the 2015 F-150 has won 16 awards – not too bad considering it’s been on the market for less than a year. Truck Trend isn’t just following suit by giving the new model the prestigious title; they recognize the incredible new design and capability of the 2015 F-150. Test drive the latest Ford pickup here at Highway Ford soon!

Check Out These Cool New Ford SYNC Apps

 

New Ford SYNC Apps

2014 Ford Escape Interior

Ford has introduced several cool, new apps for Ford SYNC AppLink to improve owner convenience and entertainment, including AccuWeather, Life360, and Radio Disney.

The AccuWeather app introduces MinuteCast technology to AppLink customers, which uses an exact address of GPS location to provide minute-by-minute forecasting, information about precipitation type, intensity, and duration to the driver, so the weather will never surprise or hinder you ever again.

Life360 is a free smartphone app that helps family members and close friends stay in touch by showing where they are on a private map and allowing them to send group or one-to-one messages. Being busy is no longer an excuse not to stay in touch!

Most of all, families will enjoy Radio Disney, a 24-hour network devoted to kids and tweens with family-friendly content. It features music, interviews, and live performances by some of today’s most popular artists.

Enjoy these new Ford SYNC apps and all the rest AppLink has to offer with a new Ford car or truck from Highway Ford!

Best Truck Fuel Efficiency: Another Reason the 2015 Ford F-150 Will Reign Supreme

2015 Ford F-150

By now, Ford’s decision to use an aluminum body for its best-selling truck, the F-150, is fairly well-documented. It was also a dramatic move not without controversy, forcing the company to revise its manufacturing process in a big way.

According to USA Today, “Ford says the 2015 trucks will get 5% to 29% in fuel economy improvements over the outgoing versions depending on engine and configuration.” The comparison on the higher end is between Ford’s EcoBoost 2.7-liter turbocharged engine and a 5-liter V-8—a fair comparison as these two engines will actually yield similar performance.

Truth be told, there is a rival truck-maker out there that produces a vehicle rated at 23 combined mpg, one mpg better than the new Ford F-150. But that contender is a diesel truck and not a practical choice for customers. “Ford, however, points out that the higher cost of diesel fuel will more than offset any potential savings.”

It doesn’t all come down to vying for the best truck fuel efficiency rates either. Ford is quick to highlight the fact that the F-150 also saw “maximum payload and towing improvements.”

Visit Highway Ford today to learn more about the revolutionary Ford F-150!

Ford Cop Car Technology That Keeps Police Honest

 

Ford Interceptor SUV

New Ford cop car technology will be added to the Ford Interceptor line.

Although police officers in the line of duty face incredibly difficult (and dangerous) tasks in keeping our cities safe, as public employees in a position of authority, there is a need for oversight and accountability. That’s why Ford has created a new system called Ford Telematics for Law Enforcement for its line of Police Interceptor patrol cars, trucks, and SUVs.

The technology streams live data about individual cruisers back to a police station or other hub where supervisors and police chiefs have access. The data transmitted includes everything from the obvious, like location and speed, to details such as when the sirens are being used or when the seatbelt is buckled. This data not only keeps track of officers’ actions and whereabouts, but also acts as a safety feature.

Ford Telematics for Law Enforcement “ought to protect officers as much as it protects the public,” said Ford spokesperson Chris Terry to Autoblog.

This system drastically reduces officer and police department liability, because all cars can be accounted for at all times. In addition, police officers are more likely to follow appropriate procedures.

“Working with Ford, we’re delivering a solution for training and visibility for police departments that will be a game changer for their safety programs,” said Greg Dziewit, vice president, OEM business at Telogis. “Combining exclusive Ford Interceptor vehicle data with the Telogis platform provides law enforcement agencies with unprecedented levels of intelligence about their fleet operations to drive safety, improve situational awareness during critical events and reduce overall costs.”

Here at Highway Ford, we think the new Ford cop car technology is a win-win, and a good step in restoring public confidence while providing real data that can serve as protection for our police officers.

Keep $6,000 in Your Pocket with the 2015 Ford Focus Electric Price Drop

2014 Ford Focus

Ford has cut the price of the 2015 Ford Focus Electric by another $6,000. The 2014 Ford Focus Electric plug-in is shown here.

With yet another $6,000 price drop for the 2015 model, the Ford Focus Electric has gone from being a bargain to being a steal here at Highway Ford.

Last year, Ford had lowered the $39,200 price of the Focus Electric by about $4,000 to try to increase sales. Now, with the new discount, the EV will start at a mere $29,995, giving consumers not just an incentive to take a look at the car but rather something more like a vigorous push.

With these price drops, Ford hopes to take a bigger piece of the EV pie that it has been sharing with the Nissan LEAF, Chevrolet Volt, Honda Fit EV, and Mitsubishi i, all of which have also received discounts at some point in their lifetimes to try to remain competitive.

Thanks to the $6,000 discount, the Focus Electric is now priced almost identically to the Nissan Leaf, despite being offered exclusively in top-spec SEL trim, which features equipment similar to that of the more expensive mid-level LEAF.

Take advantage of the new Ford Focus Electric price drop!

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