Last year, Ford had lowered the $39,200 price of the Focus Electric by about $4,000 to try to increase sales. Now, with the new discount, the EV will start at a mere $29,995, giving consumers not just an incentive to take a look at the car but rather something more like a vigorous push.
With these price drops, Ford hopes to take a bigger piece of the EV pie that it has been sharing with the Nissan LEAF, Chevrolet Volt, Honda Fit EV, and Mitsubishi i, all of which have also received discounts at some point in their lifetimes to try to remain competitive.
Thanks to the $6,000 discount, the Focus Electric is now priced almost identically to the Nissan Leaf, despite being offered exclusively in top-spec SEL trim, which features equipment similar to that of the more expensive mid-level LEAF.
Take advantage of the new Ford Focus Electric price drop!