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Category: Ford Awards

Ford Celebrates Eight Years as a World’s Most Ethical Company

World’s Most Ethical Company

More and more, people are becoming concerned not only with the quality of their products, but also where products are coming from, leading to a movement in ethical consumption. Part of this movement has given birth to the list of companies bearing the title “World’s Most Ethical Company.” 2017 marks the eighth year in a row Ford has been recognized as a World’s Most Ethical Company due to the brand’s commitment to corporate responsibility.

This achievement is a big deal, because it’s the longest streak of any manufacturer in the auto industry. However, from monitoring company safety and human rights on the job to founding the Partnership for a Cleaner Environment to fostering long-term relationships with suppliers, Ford has gone the distance through an application of many ethical policies.

Bill Ford, the Executive Chairman of Ford Motor Company, expressed his gratitude for the recognition and explained, “Strong ethics and corporate citizenship are the foundation of our business philosophy, which demonstrates to our customers what we stand for as a company.”

By investing in both its employees and the communities surrounding factories and dealerships, Ford has certainly earned its place on the list as a World’s Most Ethical Company, striving for an image as a more responsible and involved force in the auto industry.  We work hard to represent Ford Motor Company, and its ethical standards well here at Highway Ford!

Ford F-150 Named 2016 Green Truck of the Year

2016 Ford F-150

It’ll come as no surprise to those who stay up to date with the truck world, but here it is anyway: the 2016 Ford F-150 has been named the 2016 Green Truck of the Year by Green Car Journal at the San Antonio Auto & Truck Show.  As with previous years, the 2016 Ford F-150 has a great start in terms of winning awards this year.

The first question that comes to mind is obvious: what kind of mileage does it get? The 2016 Ford F-150 is rated at 26 miles per gallon, making it the most fuel efficient full-size gas-powered pickup truck you can buy. You might point out that hybrid cars are far more efficient, but a lot more people drive trucks than hybrids, which means that making greener trucks actually has a bigger impact. In fact, the F-150 is not only our best-selling model at Highway Ford but the best-selling vehicle in all of America.

Part of the new truck’s superior efficiency can be attributed to the extensive use of aluminum, but Ford’s “green” efforts don’t stop there: even the seats are made of fiber from recycled plastic bottles and the fuel lines from castor bean oil!  Tell us what your favorite feature of the new 2016 Ford F-150 here at Highway Ford in DeRidder, LA!

Ford F-150 Crash Results Quiets Critics

Ford F-150 interiorThe Ford F-150 is getting attention from all corners. In fact, Ford is going to need a bigger trophy case if this award-streak continues.

Being that the Ford F-150 would be the first aluminum truck in production, there were some initial questions from skeptics as whether the aluminum body would prove safe in the event of a collision. Results from recent tests by the National Highway Safety have certainly allayed all of those concerns.

The 2015 Ford F-150 received the highest crash ratings from the NHTSA in all the F-150’s permutations. According to USA Today, the four-door SuperCrew cab version as well as the regular and SuperCab versions received 5-stars.  Not only is the safety expectation in trucks being met by the 2015 Ford F-150, but this new model is raising the standard for safety in all trucks!

How does Ford feel about the Ford F-150 crash results? Ford spokesperson Mike Levine said, “We’re proud the all-new Ford F-150 is the only full-size, light-duty truck to earn NHTSA’s highest 5-star rating for the driver and passenger for all crash test modes and cab configurations.”

In other accolades, the 2015 Ford F-150 SuperCab Lariat caught the attention of AAA. Their Green Car Guide listed the Lariat as best in the pickup truck category.

Five Stars for Ford F-150 Supercrew: Pickup Earns Top Safety Rating

2015 Ford F-150

When it came to redesigning the Ford F-150, the designers and engineers not only crafted the next generation of the ever-popular pickup, but they also built a truck that continues to keep its passengers safe. The 2015 Ford F-150 SuperCrew earned a five-star rating for Overall Vehicle Safety from the National Highway Traffic Safety Administration.

In addition to using aluminum to construct much of the truck’s body and shedding 700 pounds off the weight of the previous model, the F-150 SuperCrew incorporates 31 new innovations for improved safety. No wonder the pickup passed safety tests with flying colors to earn the highest safety rating the government gives.

“The five-star safety rating is a terrific example of One Ford collaboration and innovation,” said Raj Nair, Ford group vice president for Global Product Development. He further states:

“Our truck team worked together for years to deliver this accomplishment, using an unprecedented combination of advanced materials throughout the all-new F-150. The 2015 model is engineered to be the safest F-150 ever, which matters to customers who depend on this truck to not only get the job done, but also get them safely home.”

For more information on the features that helped the F-150 earn a top safety rating, please don’t hesitate to contact us here at Highway Ford.  We will be more than happy to assist you!

The F-150 Dominates Competitors: KBB Brand Image Awards

2015 Ford F-150

Ford was recently recognized by Kelley Blue Book (KBB) with the Best Brand Image Award. This prestigious award was given for having the toughest, smartest, most capable, and most efficient truck on the market: the F-150. In fact, the world-famous truck is so popular it’s become one of the icons of the American auto industry.

The KBB Brand Image Awards are given to companies that are able to maintain a standard image that car buyers are always enthusiastic about. According to Ford, the F-150 is highlights some of the best things about the automaker, especially the 2015 model’s incredible quality and innovative engineering.

“The classic saying ‘perception is reality’ rings true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today’s automakers to determine this year’s award winners,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.

The Image Awards are given for three categories: luxury, non-luxury, and truck brands. That means that Ford beat out every other automaker in the world in terms of market intelligence and customer satisfaction. It’s no wonder the F-150 is one of the hottest vehicles on the market. Stop by Highway Ford today to see the award-winning model for yourself!

Mustang Wins Vincentric Best Value in America Award for 6th Straight Year

2015 Ford MustangThe Ford Mustang has done it again: for the sixth straight year, America’s favorite pony car has won the Vincentric Best Value in America Award for Sports Cars.

This award is based on statistical analysis that combines total cost of ownership of 2015 model year vehicles with their current market price, taking in account insurance, financing, maintenance, and depreciation. After weighing all these categories, the winner is chosen from the one that does the best overall!

In other words, if you are buying a sports car, the 2015 Mustang will give you the best bang for your buck. At Highway Ford, we’d wager that a big part of that is the 2.3-liter EcoBoost engine, which uses direct injection and variable cam timing to deliver huge power at little cost of fuel—making the car more economical in the long run.

The Vincentric Best Value in America Award joins the many other honors the Mustang has already racked up, including “Hottest Car” of the 2014 SEMA Show, 2015 Automobile All-Star, Edmunds.com’s Most Popular Entry Sport Car, Cars.com’s Shoppers’ Choice Award, and lots more!  For more information about everyone’s favorite sports car, contact us here at Highway Ford today!

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