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Category: 2016 Ford

Ford’s June Sales Overcome Chevrolet Shots

Ford’s June Sales

Chevrolet may have aired several advertisements comparing the Ford F-150 and Chevrolet Silverado but they don’t seem to have had much effect. In fact, the ads seemed to have backfired on their creators if the latest sales numbers are anything to go by. Ford’s June Sales proved that the original American brand still has what it takes to overcome any obstacle.

Despite the ad that claimed the Silverado’s steel bed is far tougher than the F-150’s aluminum bed, Ford F-150 sales increased by a massive 28% in June. That brings the total number of F-Series pickups sold last month to over 70,000.

While Chevrolet created the ads to hit Ford hard, the Silverado actually saw a 3.7% decline in sales compared to the same time last year. That puts the Chevrolet Silverado’s sales at just under 50,000 units.

In addition to the Ford F-150’s increase, the Ford Escape saw a 20% increase in sales. Those two, plus a few other crossovers and SUVs, brought Ford’s June sales to a 6.4% increase with over 240,000 vehicles sold. Ford sold 225,647 vehicles in June 2015.

On top of Ford’s success, Lincoln, Ford’s luxury brand, saw a 5.8% increase in sales as well.

We here at Highway Ford are glad to see true quality and strength overwhelming the competition!

More Engine Noise Could Improve Real-World Fuel Savings

 

real-world fuel savings

A recent patent has revealed that Ford has come up with an unusual way to encourage drivers to save fuel that involves increasing engine noise. Real-world fuel savings are not as high as one might expect given the recent trend of putting downsized and turbocharged engines under the hood, and according to Ford, that’s because most drivers “shift by ear” rather than by the tachometer.

For example, the combination of the Ford Fiesta’s offbeat snarl and turbo boost practically begs its drivers to rev the 1.0-liter EcoBoost 3-cylinder engine. Ford claims that the advantage of downsized turbo engines is negated by this because they aren’t driven within their most efficient range.

To counter this, Ford is injecting low-amplitude noise between cylinder firings that would make engines sound as though they had more cylinders than they do in reality and train the driver to shift earlier. For turbocharged two-cylinder and three-cylinder engines, this should be a way to help drivers save fuel without resorting to invasive solutions like cutting power or artificially limiting RPM, which we expect our customers will appreciate at Highway Ford!

If you have more questions about saving fuel in your Ford vehicle, or you are interested in one of our great Ford vehicles, stop by Highway Ford today and we will be glad to assist you!

Ford Mustang Monopoly Piece becomes part of Monopoly’s History

2016 Ford Mustangs

For those of you who love the iconic Monopoly game, your favorite Ford sports car will now be part of its history.  This year the Ford Mustang monopoly piece will be replacing the Corvette Stingray in Monopoly Empire.

If you are an avid fan of Monopoly and have played this classic board game since you were little, you know the importance of picking the right piece to ensure victory!  With the Ford Mustang added to the lineup, we are hopeful that this piece will see many victories, much akin to the way this muscle car has won many awards over its 50 years of existence.

In addition to the Ford Mustang being added to the game, Ford Motor Company has made its way to the board as well.  Ford will take the place of the Ventnor Avenue in yellow and will cost $300K to purchase.  Ford is clearly a place of importance in this Monopoly Empire game, and we hope both the Mustang and the Ford Place will help lead players to victory for those who acquire them!

In all seriousness though, we are excited that Ford can be a part of this iconic board game and showcase its famous muscle car among the ranks of monopoly pieces.  Tell us at Highway Ford which piece is your favorite to choose to play!

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