Easter is a holiday celebrated by cultures around the world, some of which aren’t even religious. The holiday’s popularity has spawned quite a few interesting traditions, each more interesting than the last. Here are some of the origins of Easter traditions, courtesy of us here at Highway Ford. Enjoy the holiday!
The origin of the Easter bunny comes from the pagan rites of spring and was brought to the United States by German settlers. The settlers would set up nests for a bunny in their yards and wait for the Easter Eve rabbit. Known as “Oschter Haws,” the bunny would lay eggs.
While one may think the origin of the Easter bunny has to do with Easter eggs, it isn’t quite right. The origin of the Easter egg dates back to the 1200s where dying eggs red was symbolic of Christ’s blood. The Easter egg could also have been a result of Lent, when many people gave up eating eggs. Alternatively, the Easter egg may also have origins in the pagan spring rituals, but many people choose the Christian religious explanation.
Marshmallow birds don’t seem to have much to do with Easter at first glance, but you’d be surprised. More than 75% of all Peeps are made and sold during Easter. They have their origin with a Russian immigrant named Sam Born in the 1950s. The first Peep was made by squeezing marshmallow through a pastry tube.
What are some of your Easter traditions? We at Highway Ford would love to know!
More and more, people are becoming concerned not only with the quality of their products, but also where products are coming from, leading to a movement in ethical consumption. Part of this movement has given birth to the list of companies bearing the title “World’s Most Ethical Company.” 2017 marks the eighth year in a row Ford has been recognized as a World’s Most Ethical Company due to the brand’s commitment to corporate responsibility.
This achievement is a big deal, because it’s the longest streak of any manufacturer in the auto industry. However, from monitoring company safety and human rights on the job to founding the Partnership for a Cleaner Environment to fostering long-term relationships with suppliers, Ford has gone the distance through an application of many ethical policies.
Bill Ford, the Executive Chairman of Ford Motor Company, expressed his gratitude for the recognition and explained, “Strong ethics and corporate citizenship are the foundation of our business philosophy, which demonstrates to our customers what we stand for as a company.”
By investing in both its employees and the communities surrounding factories and dealerships, Ford has certainly earned its place on the list as a World’s Most Ethical Company, striving for an image as a more responsible and involved force in the auto industry. We work hard to represent Ford Motor Company, and its ethical standards well here at Highway Ford!
Driving and Cell phones have become two very important things in our lives. With all the latest technology in vehicles, talking on your cell phone has become commonplace while you are driving. Many of us like to think that we can safely talk on our phones while driving because we use a hands-free device.
According to the National Safety Council (NSC), it doesn’t matter if you’re holding or phone or not, holding a cell phone conversation while driving is just plain dangerous and rude.
When you’re driving and see someone holding their phone and talking don’t you try to avoid driving near them? When a driver is using their cell phone, it can actually cause them to miss seeing up to 50% of the environment around them. This is because the brain quickly switches between paying attention to the road and paying attention to the conversation.
While you might think talking on your phone is the same as talking to a passenger, it isn’t. When you are talking to an adult passenger, they can act as another set of eyes, can easily stop talking when traffic conditions become difficult, and can even help point out potential driving hazards.
To be an attentive and courteous driver, there are three important factors: eyes on the road, hands on the wheel, and mind on driving.
So, be a courteous driver and wait until you reach your destination or pull over if you need to talk on your phone. For more safe driving tips, stop by Highway Ford today! We would be more than happy to help!
Responsible car owners know that keeping your car clean all year round can be a bit of a hassle, but it has to be done. Most drivers tend to hold back on cleaning the car during winter weather for obvious reasons. Spring brings warmer weather, which means this is the perfect time to clean out your car. Here are a few spring car cleaning tips from us here at Highway Ford!
- Trunk – Some drivers tend to load their trunk up with items that they don’t want to take inside to limit their time in the cold. Remove the items and put them in their proper place. Take the time to check the spare tire while you’re at it, while adding an emergency kit wouldn’t be a bad idea.
- Wheels – The wheels of a car tend to collect dirt, grime, and salt throughout winter. Remove the hubcaps and scrub them clean, then move on to the tires and wheel wells. Once everything is nice and shiny, replace the hubcaps, tighten the lug nuts, and check the tire pressure.
- Wax – Washing your car is a given, but waxing is a good idea as well. A sleek coat of wax can help protect paint and keep your car looking pristine. Take your time to do the job right, and your car will shine in the sunlight in no time!
The Big Game has come and gone, and it brought another win for New England, who made a spectacular comeback in the second half! Even if you weren’t interested in the game itself, odds are you’ve seen the commercials. Ford’s new advertisement aired prior to kickoff, and it put a focus on mobility rather than a shiny new car. Boasting the “Go Further” tagline, the ad showed off a long list of Ford products.
The 90-second ad spent the first minutes showing the various mobility-oriented problems people end up stuck in, including a cat with a box on its head. The focus then shifts to a list of various Ford products that arrive to save the day.
The Ford F-150 pulls a car from a snowbank. A navigation system offers a clear pathway to a destination. The Ford GT got its own spotlight, as did autonomous technology. An electric car pointed toward Ford’s available electric lineup. The Ford GoBike bike-sharing program also had its seconds of fame.
While we aren’t really sure if there’s a Ford product to help the cat with a box stuck on its head, Ford made its message clear. Being on the cutting edge isn’t easy, but the engineers at Ford are going above and beyond to ensure mobility for all.
We here at Highway Ford extend our congratulations to New England and Atlanta for a well-played game!
Automakers across the board are working to develop new, more sophisticated technologies to further advance the automotive industry. Ford announced that it will seek to fund its latest batch of technology through a long-term debt plan. The move will mark the first time in four years that Ford has added to its debt—and it couldn’t be for a better reason.
Ford’s new technology will cover a range of areas, including electric vehicles, self-driving cars, and alternative mobility, like ride-sharing services.
“It’s a supportive marketplace for long-term debt given where rates are, and we want to make sure that throughout the cycle of the industry we have the flexibility to do what we need to do and want to do, especially in the emerging part of the business,” said Joe Hinrichs, Ford Americas President.
Ford is targeting the large SUV segment specifically when it comes to new technologies. General Motors has dominated the market past few years, but recent updates to the Ford Explorer have put it back on track as a true competitor.
The Ford Expedition and Lincoln Navigator will undergo their first full redesign in nearly 15 years, effectively giving General Motors a run for the market. Amid extra funding, Ford’s technology will likely come at an accelerated rate as well.
Here at Highway Ford, we’re pumped to see such a dedicated automaker working tirelessly to develop new technologies!
It can be difficult to get outside during winter, especially if you live in a particularly cold environment. That can lead to a buildup of energy and restlessness in both kids and adults. Fortunately, not all hope is lost once the first snow hits the ground. We here at Highway Ford have a few fun outdoor winter activities we’d like to recommend so you don’t have to stay inside all season long!
- Sledding – A classic winter pastime, sledding is still incredibly popular in most communities. All you need is a sled and a hill with snow on it. For this, check out local area businesses that generally don’t operate during winter, like golf courses. If all else fails, head to a local hill and start sledding!
- Paint – In order to create snow paint, all you need is food coloring and a spray bottle. Hand the bottles off to the kids and let them paint your yard a variety of colors. You’re bound to have the most interesting snow-covered yard in town!
- Photography – When all else fails, grab your camera (or smartphone) and take pictures. You never know what gorgeous landscape you might capture. Don’t forget to take a few pictures of the kids as well so you have something to look back on in the future!
Ford is the latest automaker to unveil a new SUV to be added to its lineup ahead of the Los Angeles Auto Show. The new Ford EcoSport SUV will join the brand sometime in 2018. The announcement of the new model also comes with a twist, though. In a first for Detroit-based automakers, Ford will import the EcoSport SUV from India.
The Ford EcoSport SUV has been made in India since 2013. The crossover will be making its global debut in just a few years. The model is currently built in six locations and also sold in over 100 markets. The United States will be the latest addition to the EcoSport’s portfolio.
Ford SUV Sales
The American brand has sold more than 12 million SUVs globally over the past 25 years, with more than 1.7 million EcoSports being sold since its introduction in 2003. That’s a major chunk of Ford’s global SUV sales, and with the United States market next on the list that number is only going to grow.
The Ford EcoSport will compete with the likes of the Honda HR-V and Chevrolet Trax when it arrives in 2018.
We here at Highway Ford can’t wait for the arrival of the new EcoSport SUV!
Thanksgiving is over and many travelers are already back at home, but Christmas is in just a few weeks—that means many will be hitting the road once again. Whether you plan on driving or flying, there are number of useful tips to make your holiday travels easier. We here at Highway Ford have some helpful holiday travel tips to help you arrive at your destination with minimal stress.
- Planning – If you will be traveling for the holidays, now is the perfect time to start planning. Get your plane tickets and do whatever necessary tasks have to be completed before leaving. Make sure to pack a few days in advance so you don’t forget anything, put a hold on the mail, and stop the local newspaper if you receive one. Drivers would do well to plan out their route ahead of time to avoid any snags.
- Earplugs – Airports and car rides with the family can be loud and, by extension, irritating. Make sure to pack earplugs to avoid any loud children or chatty adults. It wouldn’t be a bad idea to bring an eye mask as well if you intend on sleeping along the way.
- Eat – Foregoing meals is a very fast way to a short temper and bad attitude. Make sure to eat something every few hours, especially if you’re hungry, to keep your temper in check and avoid blowing up at a helpless flight attendant.
When it comes to advanced vehicle technology, there is no name in the industry more qualified than Ford. Ford is constantly developing new technologies to not only make driving more responsive, but also safer. Ford is currently creating initiatives to advance their vehicle’s driving and safety capabilities to a whole new level.
According to a Ford press release, Ford unveiled its next generation of crash avoidance technologies.
Ford vehicles already come equipped with some of the most advanced safety systems in the automotive industry, such as adaptive cruise control. However, the latest batch of Ford technologies is set to make Ford vehicles even safer.
Among those new safety systems is Ford’s cross-traffic alert with braking technology, a systems that not only makes driving safer for the drivers, but also for the pedestrians around them.
“Driver-assist technologies help us all be better drivers because they enhance our ability to see and sense the road around us,” said Scott Lindstrom, manager for driver-assist and active safety at Ford. “Ford’s investment in research and development is paying off by accelerating innovation to expand our portfolio of driver-assist technologies that deliver functionality and performance that customers will value.”
When it comes to making sure that vehicles are safe, Ford is ready to explore new technologies in order to go the extra mile for safety! Check out the latest Ford has to offer at Highway Ford today!