The Big Game has come and gone, and it brought another win for New England, who made a spectacular comeback in the second half! Even if you weren’t interested in the game itself, odds are you’ve seen the commercials. Ford’s new advertisement aired prior to kickoff, and it put a focus on mobility rather than a shiny new car. Boasting the “Go Further” tagline, the ad showed off a long list of Ford products.
The 90-second ad spent the first minutes showing the various mobility-oriented problems people end up stuck in, including a cat with a box on its head. The focus then shifts to a list of various Ford products that arrive to save the day.
The Ford F-150 pulls a car from a snowbank. A navigation system offers a clear pathway to a destination. The Ford GT got its own spotlight, as did autonomous technology. An electric car pointed toward Ford’s available electric lineup. The Ford GoBike bike-sharing program also had its seconds of fame.
While we aren’t really sure if there’s a Ford product to help the cat with a box stuck on its head, Ford made its message clear. Being on the cutting edge isn’t easy, but the engineers at Ford are going above and beyond to ensure mobility for all.
We here at Highway Ford extend our congratulations to New England and Atlanta for a well-played game!